Brand Manifesto
When no land accepted you, You found refuge on an island between water and sky. Somewhere between being and not being. There, in silence,
Light was born.
Q 🌗 LETO
Born from the intersection of two worlds:
Q
A symbol of precision, order, and modern logic.
LETO
An ancient goddess, a hidden symbol and brilliance.
The gods turned away from her, lost with a light within her./Hera was enraged by Zeus’s love for Leto, commanding that no land accept her. /Leto wandered between sky and sea, with no refuge to bring the light within her into the world. But Zeus created an island, floating among the waves—neither land nor sea, somewhere between being and not being.
There, in silence and exile, light was born:
the sun and the moon. Apollo, the god of the sun, and Artemis, the goddess of the moon. Two manifestations of brightness, born from exile. From a hidden heart, brilliance emerged.
This narrative is the essence of QLETO. Creating brilliance from the heart of limitation. Clarity, silence, precision. We took form from modernity; meaning from myths. And we stand at the intersection of the two. Every surface reflects order. Every angle, a balance between light and hidden. And every detail, an invitation to look again.
QLETO
Born of silence.
Where the unseen shines.
Made to be seen.
Where the unseen shines.
A place where the invisible glows.